We want this community to be a catalyst for its inhabitants and visitors to discover and bring both new abilities for themselves and the community’s common good. Humans exchanging knowledge, sharing and learning with generosity and gratitude.

We intend to give our earth a positive return on what it has already given us. Working with and for nature is one of our most important purposes. We think of the earth as a wise living organism and see its natural resources and processes as life conducive and sacred. We acknowledge ‘interbeing’ as a law of nature and try to fully understand the complexity of factors and interactions within a system that stresses the need to generate and manage our resources consciously for this and future generations.

Our mission is to regenerate as much land in the region as is viable while setting an example and participating in a positive exchange of the products in our industry. The investment of generated profits will allow us to increase land use for cultivation and provide financial security to our community. We want to become leaders in our region and be the first to adapt tequila production to global trends demanding sustainability accountability.